Plans for the film began way back in 2005 but the project was shelved in lieu of Om Shanti Om (2007). After Tees Maar Khan (2010), Farah Khan began to consider the possibilities of the film and screenwriting was completed by October 2012. Farah Khan wanted an established actress in the lead role opposite Shah Rukh Khan. Names such as Sonakshi Sinha, Aishwarya Rai Bachchan, Priyanka Chopra, Parineeti Chopra and Katrina Kaif were rumored to play the role however Deepika Padukone was finalized.
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